The event as a medium of communication
Curiosity and courage to dare have led us to anticipate trends and become a benchmark: today events by Action Agency—physical, digital, and phygital—are a strategic asset chosen by our most loyal clients.
For us, an event is a true communication tool: impactful, direct, measurable. A structured project that prioritizes content creation and media relevance, underpinned by a strategic approach focused on emerging trends, sustainability, and digital transformation.
Since 2018, we have bet on phygital events, turning them into our flagship and a key strength – even during the pandemic.
From the creative concept to the visual language, from set and lighting design to graphics and multimedia, our art directors manage every aspect, ensuring consistency from vision to final installation.
Everything is crafted with coherence, harmony, and a deep understanding of the target audience.
To ensure a higher level of originality and impact, we create original and proprietary formats. Our formats are strategic, replicable, scalable and multi-channel that strengthen brand’s mission and create authentic, lasting connections.
We manage every aspect of event coordination thanks to advanced digital solutions and we promote projects through integrated channels, amplifying visibility thanks to our press office.
